Baoding Boxiang Cement Products | Multi-platform Short-form Video Operations

Baoding Boxiang Cement Products Co., Ltd. supplies concrete products including rectangular paving blocks, permeable pavers, kerbstones, tactile paving and grass pavers. Its customers typically work in local construction, municipal projects, landscaping and building-material procurement. The project aimed to turn these traditional products into searchable, demonstrable short-form content that could generate enquiries through company accounts on Douyin, Kuaishou and WeChat Channels.

RAY STUDIO built a multi-platform account strategy around building materials, regional keywords and lead generation through video search. Content covered product specifications, manufacturing capabilities, applications, local supplier terms, construction procurement terms and specialist concrete-product searches. Regular publishing increased search coverage, helping buyers find the company through terms such as “paving block manufacturer,” “custom permeable pavers” and “kerbstone manufacturer.”

At the time of the review, the programme covered 11 accounts: 5 on Douyin, 4 on Kuaishou and 2 on WeChat Channels. It had published 18,070 pieces of content, generating 1,788,667 views, 9,663 interactions and 1,168 customer leads. For building-material manufacturers, sustained coverage of local purchasing needs can support longer-term enquiries more effectively than chasing short-lived trends.

Keyword optimisation covered 7,298 target terms and 162,020 ranking entries, including 135,038 in the top 10, 149,720 in the top 20 and 162,010 in the top 30. These included regional product searches such as “custom paving blocks in Cangzhou,” “standard bricks in Dingxing,” “custom permeable pavers in Wuqiao” and “kerbstone manufacturers in Dingxing,” providing ongoing search exposure.

The case demonstrates how traditional building-material businesses can use managed short-form video services. By organising products, production capacity, applications and regional search terms into repeatable topics, then publishing consistently across accounts, video can become an ongoing customer acquisition channel as well as a product showcase.

RAY STUDIO provides managed Douyin and WeChat Channels services, Kuaishou account-network operations, short-form filming, content planning, keyword optimisation and performance reviews for manufacturers, building-material suppliers and B2B businesses building long-term video-based customer acquisition.