Production insights
Field notes and practical guidance for companies planning video, event and brand content in China.
With 1.099 Billion Online Audiovisual Users, Why Is Business Video Becoming a Long-Term Asset?
The lasting value of video lies in searchable, modular, updatable content that supports websites, sales, recruitment and social platforms beyond a single publication.
Why Livestream Quotes Depend on Cameras, Live Direction and Network Connections
Coverage, switching, sound, connectivity, backups, setup and rehearsal all affect crew, equipment and the final livestream budget.
RAY STUDIO Coordinates Official Coverage of the 2026 vivo Developer Conference
The Guangdong RAY STUDIO team coordinated three days of official photography and filming, with 25 cumulative crew assignments covering the conference and event programme.
As UHD Content Expands, How Should Corporate Film Delivery Standards Improve?
Go beyond “a 4K film” by agreeing resolution, frame rate, colour, encoding, audio, subtitles, platform versions and acceptance checks before production.
China's Advertising Revenue Passed RMB 2 Trillion: Where Should Video Budgets Go?
Prioritise content planning, essential live-action footage, multiple versions, sustained distribution and performance reviews rather than increasing production spend blindly.
Behind the Interview: Tao Tao for A Taste of Dongguan
On 8 September 2026, RAY STUDIO coordinated cameras, lighting, sound and on-site communication for an interview with Tao Tao of Tao Tao You Shi Shen.
How Can a Business Assess an AI Video Supplier?
Look beyond samples and tool names. Check business understanding, AI boundaries, rights, human review, labelling, version records and delivery responsibilities.
As AIGC Production Rules Develop, How Will Video Workflows Change?
AI-assisted production needs traceable sources, version records, human review, labelling and delivery checks, with clear boundaries for business video projects.
Corporate Films, Brand Films, Product Videos and TVCs: What Is the Difference?
Corporate films introduce a business, brand films shape perception, product videos explain value, and TVCs focus an advertising message for a specific placement.
How to Turn a Company Story into a Video Script
Build a filmable narrative around an audience question, real people, actions, settings, changes and evidence, rather than adding pictures to a company profile.
Behind Guangzhou Bingsheng's Livestream: Coordinating Five Cameras and Fifteen Microphones
On 28 August 2026, RAY STUDIO supported Bingsheng's discussion event with five cameras, fifteen microphone systems, a sound engineer and a vision mixer.
A Publishing Checklist for AI Images, Synthetic Voices and Digital Humans
Before release, review AI use, asset and personal permissions, visible and embedded labels, platform declarations, file versions and approval records.
Commercial Aerial Filming: Equipment and Safety Checks Before Takeoff
Confirm the task and site, inspect aircraft, controllers, batteries, storage, communications and backups, and agree takeoff areas, team roles and responses to problems.
Filming a Product Video at Dongguan Lisimo: Working Around Factory Production
A factory shoot must show products and their working environment while respecting production. Clear scope, camera positions, lighting and coordination windows keep filming organised.
Why Shooting in 4K Does Not Automatically Make a Great Corporate Film
Resolution is only one specification. Assess content, lighting, composition, focus, sound, colour, editing and delivery files when accepting a corporate film.
AI Content Labelling Enforcement: What Should Businesses Check Before Publishing Video?
Check visible labels, metadata, platform declarations, asset rights, factual accuracy and review records before releasing AI-generated or synthetic video content.
Behind Timi Zhuo's Huizhou Concert: Multi-Camera Production with a 20-Person Team
On 22 August 2026, RAY STUDIO's team supported Timi Zhuo's Huizhou concert with six broadcast cameras, six behind-the-scenes cameras, still photography, three technicians and a vision mixer.
Commissioning AI Video: What Should Contracts Say About Rights and Labelling?
Define source assets, tools, deliverable rights, likeness and voice permissions, AI labels, publishing duties, acceptance and complaint handling before production.
Misty Simeng Released: Director Xia Ping Brings Xupu's Landscape and Local Culture to Film
Set in Simeng, Xupu, Hunan, this short film brings together landscape, local culture and rural stories, with RAY STUDIO team member Xia Ping directing the shoot.
How RAY STUDIO Prepares for a Founder Interview
Clear objectives, audience questions, research, location checks, camera and sound plans, wardrobe guidance and review boundaries help founders speak naturally and effectively.
Business Interviews: Turning Professional Experience into Content Customers Want to Watch
Start with customer questions, then develop answers through real experience, reasoning and working details to produce a complete interview and useful short videos.
WeChat Channels Usage Grew Over 20%: How Should B2B Businesses Plan Content?
Build useful, searchable and shareable content around customer questions, specialists, products, processes and real projects, rather than chasing isolated viral hits.
What Should a Business Prepare Before Hiring a Video Production Company?
A practical client checklist covering objectives, audiences, channels, filming scope, existing assets, approvals and deliverables for a clearer proposal, schedule and quote.
One Corporate Shoot, Multiple Uses: Planning Website, Exhibition, Sales and Short-Video Versions
Plan audiences, viewing contexts, modular content, horizontal and vertical footage and archives before filming, so one shoot supports lasting business communication.
Short-Video and Livestream Revenue Rose 11.28%: Why Businesses Need More Than One Corporate Film
A corporate film can be a reusable content master supporting websites, exhibitions, sales and ongoing social video, rather than a one-off delivery.
Choosing a Douyin or WeChat Channels Management Team in Dongguan: Five Criteria
Assess account positioning, content planning, filming and editing, performance reviews and local service when choosing a short-video management partner.
Douyin and WeChat Channels Management: A 2026 Guide to Service Fees
Understand common account-management pricing models and cost drivers so your business can compare quotes, choose suitable services and invest effectively.
How Much Does Live Event Photography Cost? A Pricing and Selection Guide
Understand how live event photography is priced, what affects the budget and how Dongguan businesses can choose a team for exhibitions, annual events and launches.
How Much Does a Corporate Film Cost in Dongguan? A 2026 Pricing Guide
Corporate film quotes vary widely. Explore six cost factors, indicative production tiers and practical ways for Dongguan businesses to choose the right scope.
How to Choose a TV Commercial Production Company in Dongguan: 5 Practical Criteria
Choosing a production company for a commercial or TVC can be difficult. These five practical criteria help brands compare portfolios, creative ability, production standards, service and pricing.
2026 Xingwu Yinhe National Otaku Dance Competition Opens Its Guangdong Qualifier in Guangzhou
The Guangdong qualifier of the 2026 Sohu Video Follow Stream Xingwu Yinhe National Otaku Dance Competition took place in Guangzhou's Nansha district on July 18, supported by video livestreaming, live photo coverage and behind-the-scenes filming.