Ningbo Kangzheng Automation | Short-form Video Operations for Automation Equipment

Ningbo Kangzheng Automation Technology Co., Ltd. supplies automation equipment for industrial manufacturing, including belt conveyor lines, roller conveyor lines, slat conveyors, injection-moulding production lines and parcel-handling lines. Buyers in this sector rarely place an order after watching one video. They repeatedly research manufacturers, customisation, pricing, local service and equipment compatibility, making a sustained search presence and consistent lead generation central to the content strategy.

RAY STUDIO developed a Douyin and WeChat Channels account network around automation equipment, regional keywords and video-search lead generation. Topics covered equipment construction, production-line applications, customisation capabilities, local supplier searches, pricing enquiries and specialist long-tail terms. This helped prospective buyers find company content when searching for “custom belt conveyor line,” “roller conveyor manufacturer” or “slat conveyor price.”

At the time of the review, the programme covered 5 accounts: 3 on Douyin and 2 on WeChat Channels. It had published 14,666 pieces of content, generating 88,449 views, 3,445 interaction events and 1,807 customer leads. For technically specialised equipment with long purchasing cycles, ongoing publication across multiple accounts builds visibility over time.

Keyword optimisation covered 5,014 target terms and 181,088 ranking records, including 166,945 in the top 10, 175,433 in the top 20 and 181,085 in the top 30. Searches included “inclined conveyor line in Xuchang,” “belt conveyor line design in Huaibei,” “custom parcel conveyor line in Suzhou” and “roller conveyor line price in Huai’an.” These regional, product and customisation terms established reusable search entry points.

This case shows that short-form video operations for industrial automation require more than attractive footage. Product lines, industry applications, regional demand and search terms need to become an ongoing content programme. Account positioning, topic planning, filming, multi-account distribution, keyword optimisation and reviews can turn video from a display window into a long-term customer acquisition asset.

RAY STUDIO provides managed Douyin and WeChat Channels services, short-form filming, content planning, corporate personal branding, keyword optimisation and performance reviews for manufacturers, industrial and automation equipment suppliers, and B2B service companies.