Project need

Event filming at the Denza N8L handover ceremony at the Pingshan headquarters centre in Shenzhen.

On June 26, 2026, a Denza N8L handover ceremony took place at the Denza headquarters centre in Pingshan, Shenzhen. RAY STUDIO documented the event, capturing deliveries to the first owners, guest interactions and the brand environment to create reusable event communication assets.

The main vehicle handover at the Denza N8L ceremony. — RAY STUDIO documents key moments throughout the Denza N8L handover ceremony.

From the vehicle unveiling to the formal handover, the team used multiple camera positions to capture the key delivery moments. Vehicle details, event styling and the character of the brand space were recorded so that the handover could become a memorable piece of brand communication as well as a procedural milestone.

Coverage included the outdoor welcome area, the main handover sequence and interactions among attendees. The material balanced brand presentation with an authentic record of the event, supporting website case studies, short-form edits, social publishing and post-event reviews.

Guests at the Denza N8L handover at the Pingshan headquarters centre in Shenzhen. — Guests and the brand space feature together during the main handover sequence.

Beyond the ceremony itself, the material recorded the centre’s exterior, the gathered crowd, camera positions and the production of communication assets on site. For automotive brands, the value of an event continues beyond the day when its footage can be efficiently developed into further content.

For automotive brand events, launch showcases, handover ceremonies and major offline launches, RAY STUDIO offers live photo coverage, behind-the-scenes videos, on-site quick edits and the preparation of follow-up communication assets.